Windowed, Wired, And Webbed—Now What?  

Oleh:

Young, Mark R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 23 no. 1 (Apr. 2001), page 45-54.
Fulltext: 45.pdf (226.13KB)

Isi artikel

Integrating tech nology into teach ing and learn ing is increas - ing expo nen tially; how ever, nonanecdotal evi dence of its effec tive ness is lack ing. Using qual i ta tive and quan ti ta tive research meth ods, the impact of imple ment ing a tech nologyrich learn ing envi ronment in a mar keting cur riculum is inves - tigated. A quasi-exper i men tal approach used (1) a pre-lap top program assess ment based on per ceptual map ping and con - cept stud ies, (2) a treat ment (laptops and ped agogy changes) assess ment based on social cog ni tive the ory, and (3) a postlap top assess ment of per ceptual map ping and enrollment data. Faculty and stu dent responses to the new lap top-based environment are provided along with a dis cus sion based on this expe rience.

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