The Effects of Class Size and Learning Style on Student Performance in a Multimedia-Based Marketing Course  

Oleh:

Karakaya, Fahri ; Ainscough, Thomas L. ; Chopoorian, John

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 23 no. 2 (Aug. 2001), page 84-90.
Fulltext: 84.pdf (88.83KB)

Isi artikel

Traditionally, students in large sections perform worse in terms of content knowledge than those in small sections. In addition, research has shown that students with different learning styles perform differently in the same classroom. This study shows that these effects may be minimized by the extensive use of multimedia technology in the classroom.

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