Integrating Information Technology Into The Marketing Curriculum: A Pragmatic Paradigm  

Oleh:

Benbunan-Fich, Raquel ; Lozada, Hector R. ; Pirog, Stephen

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 23 no. 1 (Apr. 2001), page 5-15.
Fulltext: 5.pdf (150.91KB)

Isi artikel

This arti cle pres ents a frame work for inte grating infor mation technology (IT) into the mar keting cur riculum in the con text of the spe cific objec tives of an under graduate busi ness pro gram. The authors propose inte gration of IT via five tech nological modules: (1) Web-based com mu ni ca tion among instruc tors and stu dents, (2) use of the mar keting depart ment’s Web site as an edu cational resource, (3) the Internet as a mar keting medium, (4) com puter-sup ported mar ket anal y sis and deci - sion mak ing, and (5) com puter-enhanced busi ness pre sen ta - tions. As an illus tration, this arti cle details the use of the five mod ules accord ing to the spe cific pro gram objec tives at Seton Hall Uni versity. The arti cle also out lines prac tical guide lines for the appli cation of IT in teach ing and learn ing and out comes and assess ments mea sures. Mar keting edu ca - tors can use this par a digm to promote more effi cient teach ing and better learn ing, and con sequently stu dents will be better prepared to man age and use IT in their pro fessional careers.

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