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Faktor-faktor dominan penyebab merosotnya minat masuk program studi teknik sipil (studi kasus universitas mercu buana)
Oleh:
Shahab, Zainal Abidin
;
Amin, Mawardi
Jenis:
Article from Bulletin/Magazine - ilmiah lokal
Dalam koleksi:
Bulletin Penelitian Universitas Mercu Buana no. 14 (Nov. 2007)
,
page 73.
Topik:
Minat
;
Program Studi
Ketersediaan
Perpustakaan PKPM
Nomor Panggil:
B118
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
In the last decade, student interest of civil engineering in Indonesia decreased. This condition gave a negative impact on education and labour. This research was conducted to : (a) search the causes of that condition from the side of university stakeholders, i.e. society, high school student, parent, university student and company/user, (b) analysis the relation of those factors to have some suggestions in designing a promotion and marketing strategy of this study program especially for Mercu Buana University. This explorative research based on primary data which was taken by questionaire from stakeholders and the secondary data such as the information of high school curriculum and the amount of civil engineering student in the last five years from Kopertis II Jakarta.
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