| The objectives of this study is to analyze how the perceived quality and consumers attitudes toward tepung bumbu MamaSuka’s brand equity and to determine whether the perceived quality and consumers attitude toward the tepung bumbu MamaSuka’s brand equity influences. The survey method was conducted by distributing the questionnaires to 150 respondents who had consumen, knowed or have bought tepung bumbu MamaSuka in Perumahan Kayu Putih Jakarta Timur area. The sampling method used in this study is non-probability sampling with judgmental sampling technique. Data analysis were done by double regression, the result found that there are other variables that influenced the Tepung Bumbu MamaSuka’s brand equity besides perceived quality and consumer’s attitude that are not discussed in this study. The results indicate that perceived quality and consumer’s attitude do not influence the Tepung Bumbu Mamasuka’s brand equity. |