Strategi positioning slank dalam menanamkan citra sebagai salah satu grup band di indonesia.  

Oleh:

Reagan, M. Ronald ; Rosilawati, Yeni

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 6 no. 01 (Jun. 2009), page 87.
Topik: Positioning Strategy; USP (Unique Selling Propositions)

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This research is aimed to analyze teh positioning strategy of music group band, the Slank, that still can exist in Indonesia. The Slank is offering some differentiation that can be identified, offering an unique selling proposition (USP) that can be differentiate among their competitors. Some several findings in the research are: the Slank delivers a tagline "polos dan apa adanya" (means innocent and just be yourself) which contains solid and clear messages to their audience.

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