Between Consumerism and Protectionism: Attitudes Towards Children, Consumption and the Media in Estonia  

Oleh:

Kalmus, Veronika ; Keller, Margit

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Childhood: A Journal of Global Child Research vol. 16 no. 03 (Aug. 2009), page 355-375.
Topik: Estonia; Consumerism; Media; Protectionism; Socialization
Fulltext: Childhood 16(3) 355–375 (win).pdf (130.23KB)

Ketersediaan

Perpustakaan PKPM Nomor Panggil: C43 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study measures attitudes towards children's vulnerability or empowerment within consumer culture, based on data from a representative population survey (N=1475) conducted in Estonia in 2005. The study use indices comprised of assessments of consumption practices and assertions pertaining to the 'endangered vs empowered child' debate in consumer and media studies. The results of the analysis show that consumerism and brand valuation are more strongly predicted by age and income and opinions are mostly influenced by education and gender. Attitudes on the socializing the role of the media are poorly explained by sociodemographic variables, although income and education play a more important role.

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