| The aim of this paper is to explain the issue of cross-cultural communication competence in business interaction in order to enhance the globalbility. This explanation is derived from theoretical framework of communication accommodation theory and the implementation of business communication competence strategies that firmly anchored in communication accommodation theory. Methods used for this research is in line with a constructivist paradigm with qualitative and interpretive approach. Result of this study explain that there are three level of cross-cultural business interaction, which are cross-cultural interaction within the organization, cross-cultural interaction at the organization interface with local culture and cross cultural interactions with others outside organization’s local culture. In cross-culture co-workers within the local culture the operation of social identity processes and similarity attraction tends to activate negative stereotypes and prejudices. In cross-culture service provision within the local culture, the skill also required to interact with a multicultural customer base and engage in cross-cultural client collaborations. In cross-cultural client collaborations outside the local culture, the communication effectiveness is identified as comprising three abilities: the ability to communicate effectively, the ability to establish interpersonal relationships, and the ability to cope with psychological stress. Conclusion drawn from this study is that there are significant roles of cross-cultural communication competence in order to enhance the globalbility. The communication issues associated with cross-cultural business interaction can be effectively dealt with if one possesses the appropriate competencies or knowledge, skills, abilities, and personal characteristics. The core competencies required are: cultural awareness, emotional competencies, openness to dissimilarity, and conflict management skills. |