| The need for natural resources increases with increasing population. While natural resources itself is limited, as this, the government commissioned Pertamina to launch alternative fuels such as LPG 3 kg, particularly for the middle to lower society. As outreach programs or the introduction of 3 kg of LPG to the community, not all people can directly receive and use the 3 kg LPG. From this problem, then conducted research on measurement of consumer attitudes and behaviour toward the attributes of 3 kg of LPG. Based on the measurement of consumer attitudes and behaviour toward the attributes of 3 kg of LPG has been done, the authors find that consumer attitudes and behaviour toward the attributes of 3 kg LPG is very good, so it can be concluded that consumers will continue to use LPG 3 kg for onward attributes for 3 kg LPG will still meet the expectations of consumers. |