The Informative and Persuasive Functions of Advertising: A Moral Appraisal-A Further Comment  

Oleh:

Kam Hon Lee

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 6 no. 1 (Jan. 1987), page 55-58.
Topik: Persuasive Functions of Advertising; A Moral Appraisal; A Further Comment

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper argues that product and advertisement are neither completely dependent nor completely independent. The advertisement of a bad product cannot be good. In the case where consumer sovereignty cannot be assumed, the goodness of the product. In the case where consumer sovereignty can be assumed, the goodness of an advertisement depends firsts on whether the product is good, and if so, whether the advertisement preserves individual autonomy.

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