Technology Integration : Turning Great Research Into Great Products  

Oleh:

Iansiti, Marco ; West, Jonathan

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 75 no. 3 (1997), page 68-82.
Topik: product; electronics; high technology products; manufacturing; product development; R & D; software; technological change; technology

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In many industries, superior technology integration - the approach used to choose and refine the technologies employed in a new product, process, or service - is the key to achieving superior R & D productivity and speed, and superior products. In this article, which is based on an ongoing study of R & D in various segments of the global computer industry, Marco Iansiti and Jonathan West contend that technology integration has become much more important - and challenging - for obvious reasons. A radical change in the approach of U. S. companies to technology integration helps explain the resurgence of the U. S. electronics industry in the 1990s. But one size does not fit all. Indeed, the authors have found that an approach that works well in one country may not be the best for another. To be effective, an approach must suit the local culture and conditions.

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