Why Sustainability is Now the Key Driver of Innovation  

Oleh:

Nidumolu, Ram ; Prahalad, C.K. ; Rangaswami, M.R.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 87 no. 9 (Sep. 2009), page 56-64.
Topik: Sustainability; Innovation

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.39 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Even so, many companies are convinced that the more environment-friendly they become, the more the effort will erode their competitiveness. They believe it will add to costs and will not deliver immediate financial benefits.

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