Entering China : An Unconventional Approach  

Oleh:

Vanhonacker, Wilfried

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 75 no. 2 (1997), page 130.
Topik: approach; foreign investment; international operations; politics

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Conventional wisdom has it that the best way to do business in China is through an equity joint venture (EJV) with a well - connected Chinese partner. But pioneering companies are starting a trend toward a new way to enter that market: as a wholly foreign - owned enterprise, or WFOE. Increasingly, says the author, joint ventures do not offer foreign companies what they need to succeed in China. By contrast, the author asserts, WFOEs are faster to set up and easier to manage ; and they allow managers to expand operations more rapidly. That makes them the perfect solution, right ? The answer is a qualified yes. First, foreign companies will still need sources of guanxi, or social and political connections. Second, managers must take steps to avoid trampling on China's cultural or economic sovereignty. Third and perhaps most important, foreign companies must be prepared to bring something of value to China - usually in the form of jobs or new technology that can help the country develop. Companies willing to make the effort, says the author, can reap the rewards of China's burgeoning marketplace.

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