Detail Analisis Pengaruh Kepuasan Pelanggan, Promosi dan Hambatan Peralihan Terhadap Loyalitas Pelanggan XL (Studi Kasus Pada Pelanggan XL di Jakarta) Bibliografi Author: SENDANA, DEVIRA ; Surbakti, Feliks Prasepta Sejahtera (Advisor) Topik: Loyalty; XL; SEM; LISREL Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Theses - Undergraduate Thesis Fulltext: Devira Sendana's Undergraduate Theses.pdf (2.08MB; 53 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-728 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Telecommunication development in Indonesia has reached an awesome stage. But in the era of globalization, competition among business firms are increasingly stringent then in order to achieve the maximum benefit level of the company must have a loyal customer because of loyal customers who will provide many benefits for the company. One of the major telecommunication companies in Indonesia are XL and Telkomsel, where both companies have operational period is almost the same but the number of customer-owned company is very different Loyalty has significant benefits for enterprise customers that is the low sensitivity to price, decreasing the energy needed to attract new customers and to increase corporate profits. Loyalty can be influenced by many factors, but in this research will focus on three factors: overall customer satisfaction, promotion and transition barriers. The purpose of this research is to identify the factors forming overall customer satisfaction, promotion and transition barriers and how does that relate to customer loyalty XL The results of this research is complete customer satisfaction and switching barriers are also significant and positive impact on customer loyalty XL, whereas no significant promotion. This is caused by several things. More details will be explained in the overall final report of this. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved