Detail Analisa Pengaruh Orientasi Strategik, Teknologi Informasi Pemasaran terhadap Inovasi Produk dalam Pencapaian Keunggulan Bersaing (Studi Kasus: Asuransi Jiwa di Jakarta) Bibliografi Author: SETIADI, GILLBERT STEFANO ; Rumanti, Augustina Asih (Advisor) Topik: Strategic Orientation; Marketing Information Technology Product Innovation; Competitive Advantage; PLS Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Theses - Undergraduate Thesis Fulltext: Gillbert Stefano Setiadi's Undergraduate Theses.pdf (1.06MB; 84 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-705 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract The development of insurance industry in Indonesia, both general insurance, accident and life insurance, the more moving by leaps and bounds. It is characterized by the increasing number of insurance companies that stand, which means the level of competition similar companies increasingly sharp. Various strategies launched in order to attract consumers. This is evident from the various insurance products offered. If the first people are reluctant to enter the insurance because it is not profitable, so now insurance products combined with a fairly lucrative investment product the prospective customer. In addition to other strategies are product differentiation through advertising, both print and electronic mediated. This study analyzes the influence of strategic orientation, information technology and marketing to product innovation in achieving competitive advantage. The study was conducted on the five largest insurance companies in Jakarta. Respondents of 10 respondents evenly divided from, where each company is represented by a manager or boss. The data processing method was used Structural Equation Modeling (SEM) with the approach of Partial Least Square (PLS). These results prove that strategic orientation has no positive influence on product innovation. Marketing of information technology has a positive influence on product innovation. Strategic orientation has a positive influence on competitive advantage. Marketing of information technology has a positive influence on competitive advantage. Product innovation has a positive influence on competitive advantage. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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