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BukuAnalisis Strategy Management Berdasarkan Value Chain dan Value Shop (Studi Kasus di PT. KABELINDO MURNI Tbk)
Bibliografi
Author: SUTANTRA, YULIUS ; Rumanti, Augustina Asih (Advisor)
Topik: PT KabelindoMurni Tbk; competitive advantage; Value Chain and value shop; RF Cable
Bahasa: (ID )    
Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011    
Jenis: Theses - Undergraduate Thesis
Fulltext: Yulius Sutantra's Undergraduate Theses.pdf (822.94KB; 43 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FTI-704
    • Non-tandon: tidak ada
    • Tandon: 1
 Lihat Detail Induk
Abstract
The development of business world growing rapidly. Not only technology, but also telecommunication and transportation cause some activities more fleksible. Beside that, the changing of paradigm in industry was happening, Comparative advantage change to Competitive advantage. The changing triggered the company to increase competitive strength to defend the existence of the company. PT KabelindoMurni Tbk is one of five cable manufacturing companies in Indonesia. The presence of the competitor causing intense competition in the world of cable manufacturing. It takes a strong competitive advantage to increase sales and margins from the company. Issues contained in the company obtained from direct interviews to the managers of each department and distributors so that the main problem remains the weakness of competitive advantage is known. SWOT and Porter’s five forces as determining business strategy and value chain and value shop as a functional strategy, Manufacturing RF cable startegy can create competitive advantage for Kabelindo. It was proven that no one company in Southeast Asia which produces the RF cable to the transmitter tower installation in telecommunication networks. With this solution, the existence of Kabelindo also will bring new air with more stringent competitive.
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