School pick-up delivery is a service business where customer satisfaction plays an important role that will, inturn, determine customers loyalty to the
certain company ( providers ). This research focuses on the effect of price towards customer satisfaction and loyalty to the certain company. It is due to the fact there is frequently an unhealthy competition among the companies by offering a
much lower price that will naturally attrack the customers. For this reason the researchis made to observe the effect of price offered towards customer
satisfaction and loyalty.
Loyalty is an attitude required by school pick up delivery providers. The more satisfied the more loyal the customers wil be. Therefore, this research wil show the performance of price, overall satisfaction, and customer loyalty towards school pick up delivery providers. In this research, loyalty will be reflected in two dimensions, namely, price and overall satisfaction. The hypothesis test applies the concept of SEM based on LISREL software.
Based on the result of data processing, all indicators have good values, however, there is still a lot of improvement required in order to increase customer satisfaction. From the two dimensions tested there is some effects of the two dimensions towards customer loyalty. It indicates that some have strong correlation, less strong, and even weak. It means that in the future , school pick
up delivery service providers can improve their service to meet the customers most satisfaction. |