Detail Hubungan Antara Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Mahasiswa Dalam Industri Handphone (Studi Kasus : Handphone NOKIA) Bibliografi Author: DARMAWAN, LUKMAN ; Widawati, Enny (Advisor) Topik: SEM; service quality; product quality; loyalty; path analysis Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Theses - Undergraduate Thesis Fulltext: Lukman Darmawan's Undergraduate Theses.pdf (1.3MB; 49 download) Lukman Darmawan-PENDUKUNG.pdf (35.33KB; 2 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-690 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Mobile industry is one industry that continues to advance and develop until today. Mobile industry in its development raises such a high competition between the companies engaged in it. In the face of competition that happens, quality is seen as a competitive strategy variables to be able to survive in the market through increased customer loyalty. It is recognized that the existence of product quality and high service will be able to raise the reputation, adding customer satisfaction, and improve financial performance and profitability of the company. However, the lack of an illustration of how the quality of product and service quality in influencing consumer loyalty in the mobile industry is still a problem to be able to make quality as a strategic variable for the new competition. Nokia as one of the manufacturers of mobile phones will be used as study material in order to solve the problem. To solve this problem to find an alternative solution with the method of Structural Equation Modeling (SEM). In this method the data will be processed and examined using path analysis in order to solve the research hypothesis. Phases in the SEM is started by forming a measurement model. The variables of quality products and service quality and loyalty will be tested through Confimatory Factor Analysis (CFA) and also Latent Variable Score (LVS). In testing the measurement model will be tested against the overall suitability of the research model as well as construct validity and reliability of the research model. Measurement model that has been through phases of testing will be used for testing the structural model. Structural model is the description of causal relationships among latent variables in SEM studies. Structural model can be analyzed to solve the research hypotheses through observation on the value of the T-value and coefficient parameters of the path contained in the path diagram. Based on the research note that service quality has a significant influence on loyalty, as well as quality products that also significantly influence customer loyalty. Moreover, it can also be seen that service quality affects product quality significantly, which means that consumer opinions about the level of product quality to increase or decrease is influenced by the level of service quality. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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