| Technology means that all knowledge, processes, methods, devices and systems in making an object or provide service. Technology great influence on human life. Along with the times, technology has also been growing. The times require each company to continue competing to be the leader. Management of technology has an important role in the company. Management of technology to learn how to connect the technology strategy with business strategy to improve profitability, how technology can improve the system in the manufacturing and services, and when technology is used and discontinued its use. Portfolio matrix helps companies allocate resources and as an analytical tool in the portfolio analyisis and strategic management. Portfolio matrix used in this study is the SPACE Matrix. Case study research was conducted at PT. X which represents tire manufacturers. At present, PT. X is not aware of any instrument in the form of a portfolio matrix that can be used to analyze the right strategy for the company. Therefore, the problems that want to study is to analyze strategies used by PT. X by using the SPACE Matrix. The data required in the form of information from companies, which are grouped into four criteria for forming the axis of SPACE Matrix. Four criteria in question is a competitive advantage and financial strength, which is an internal aspect of the company, as well as environmental stability and industrial strength, which is the external aspect of the company. Four criteria are also representing each quadrant in the matrix SPACE.Matriks portfolio used in this study is the SPACE Matrix. The information obtained from the rated companies and can be calculated, so that got a single point coordinate axes x and y axis that will be input in the SPACE Matrix. The point of these coordinates will occupy one quadrant, where it will show the profile of the company. There are four profiles for the four quadrants, namely aggressive profile, competitive, defensive, and conservative. Each profile has a different strategy. PT. X is on an aggressive profile, where a suitable strategy for this aggressive profile is market penetration, market development, product development, forward integration, backward integration, horizontal integration, concentric diversification, horizontal diversification, and conglomerate diversification. At present, PT. X has been pursuing a strategy of market penetration, market development, product development, forward integration, backward integration, dan concentric diversification. |