Building Effective R&D Capabilities Abroad  

Oleh:

Kuemmerle, Walter

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 75 no. 2 (1997), page 61-72.
Topik: CAPABILITIES; international operations; product development; R & D; resource allocation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In the past, companies kept most of their research and development activities in their home country because they thought it important to have R & D close to where strategic decisions were being made. But today many companies choose to establish R & D networks in foreign countries in order to tap the knowledge there or to commercialize products for those markets at a competitive speed. Adopting a global approach entails new, complex managerial challenges. It means linking R & D strategy to a company's overall business strategy. The best individual for managing R & D abroad combines the qualities of good scientist and good manager, knows how to integrate the new site with existing sites, understands technology trends, and is good at gaining access to foreign scientific communities. As more pockets of knowledge emerge around the globe and competition in foreign markets mounts, only those companies that embrace an informed approach to global R & D will be able to meet the new challenges.

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