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Marketing Through Sports Entertainment: A Functional Approach
Oleh:
Jones, Scott K.
;
Burton, Rick
;
Kahle, Lynn R.
Jenis:
Article from Books - E-Book
Dalam koleksi:
The psychology of entertainment media: blurring the lines between entertainment and persuasion
,
page 309-322.
Topik:
Subliminal advertising
;
Advertising--Psychological aspects
;
Mass media—Psychological aspects
;
Persuasion (Psychology)
;
Manipulative behavior
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
659.1019 PSY
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
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