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ArtikelA Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment  
Oleh: Shrum, L. J. ; Burroughs, James E. ; Rindfleisch, Aric
Jenis: Article from Books - E-Book
Dalam koleksi: The psychology of entertainment media: blurring the lines between entertainment and persuasion, page 177-192.
Topik: Subliminal advertising; Advertising--Psychological aspects; Mass media—Psychological aspects; Persuasion (Psychology); Manipulative behavior
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