Detail Applicability Of Theory Of Planned Behavior In Predicting Intention To Trade Online : Some Evidence From A Developing Country(in The International Journal of Emerging Markets, Vol. 2 No. 4) Bibliografi Author: Gopi, M. ; Ramayah, T. Topik: Internet; Stocks; Individual Behaviour; Developing Countries; Malaysia Bahasa: (EN )    Edisi: 2007     Penerbit: School of Management, Universiti Sains Malaysia     Tempat Terbit: Penang    Tahun Terbit: 2007     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: out.pdf (95.93KB; 12 download) Abstract Purpose – The purpose of this paper is to identify factors that influence the intention to use internet stock trading among investors in Malaysia. Design/methodology/approach – A structured questionnaire was used to collect data from investors who are aware of internet stock trading in Malayisa. Out of 300 questionnaire only 144 were usable. Findings – Findings show that attitude, subjective norm and perceived behavioral control has a direct positive relationship towards behavioral intention to use internet stock trading. The theory of planned behavior can be used to explain variation in behavioral intention and actual usage. Research limitations/implications – More variations of results could be gained through a wider coverage of respondents. Other factors such as descriptive norm and perceived usefulness should be used to increase the explanatory power of the dependent variable. A comparison of the same study of explanatory power between other intention-based model could give another valuable contribution. Practical implications – This study will provide information on factors that influence and affect investor’s intention to use online stock trading. In addition, the result of the study could serve as a guideline by online stock broking organizations in understanding the factors and program that need to be instilled to increase online stock trading among current retail investors and future investors. Originality/value – Not much has been written on understanding intention to use internet stock trading in a developing country. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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