Detail Destination Loyalty Formation and Travelers' Demographic Characteristics: A Multiple Group Analysis Approach (in Journal of Hospitality & Tourism Research, Vol. 35, No. 2) Bibliografi Author: Christina Geng-qing Chi Topik: Destination Loyalty; Destination Image; Tourist Satisfaction; Market Segmentation; Multiple Group Analysis Bahasa: (EN )     Tahun Terbit: 2010     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 191.full.pdf (287.34KB; 4 download) Abstract The objective of the study was to offer a systematic approach to examine the potential differences in loyalty formation process across different demographic groups. A multiple group analysis in LISREL was conducted using data collected from a major tourism destination in the southern United States. The findings revealed that (a) travelers in different age and income segments exhibited no significant difference in their perception of the destination image, levels of satisfaction, or loyalty; (b) travelers in different gender and education segments had different levels of image perception, but they formed comparable level of satisfaction and loyalty across groups; and (c) in spite of the evidenced heterogeneity in the means of some of the latent constructs, the holistic loyalty formation process remained identical across demographic groups. The theoretical and managerial implications were drawn based on the study findings, and recommendations for future researchers were made. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved