Growth Through Global Sustainability : An Interview With Mosanto's CEO, Robert B. Shapiro  

Oleh:

Magretta, Joan ; Shapiro, Robert B.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 75 no. 1 (1997), page 78-90.
Topik: sustainability; agribusiness; biotechnology; corporate strategy; environmental protection; innovation; product introduction; technology; value of information

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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How do we face the prospect that creating a profitable, growing company might require intolerable abuse of the natural world ? Monsanto - with its history in the chemicals industry - is an unlikely candidate to be creating cutting - edge environmental solutions, but that is precisely what it is doing. The need for sustainability is transforming the company's thinking about growth. Changes in global environmental conditions will soon create an unprecedented economic discontinuity. To invent new businesses around the concept of environmental sustainability, Robert Shapiro begins with a simple law of physics : A closed system like the earth's cannot support an unlimited increase of material things. It can, however, withstand exponential growth in information. So Monsanto is exploring ways to substitute information for "stuff" and services for products. For example, the company is genetically coding plants to repel or destroy harmful insects. Putting the right information in the plant makes pesticides unnecessary. Information replaces stuff ; productivity increases and waste is reduced.

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