Detail Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?(in The Journal of Marketing, Vol. 60, No. 2) Bibliografi Author: Spangenberg, Eric R. ; Crowley, Ayn E. ; Henderson, Pamela W. Topik: Store Environment; Olfactory Cues Bahasa: (EN )    Edisi: April 1996     Penerbit: American Marketing Association     Tempat Terbit: Chicago    Tahun Terbit: 1996     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 1251931.pdf (587.82KB; 7 download) Abstract The popular press has recently reported that managers of retail and service outlets are diffusing scents into their stores to create more positive environments and develop a competitive advantage. These efforts are occurring despite there being no scholarly research supporting the use of scent in store environments. The authors present a review of theoretically relevant work from environmental psychology and olfaction research and a study examining the effects of ambient scent in a simulated retail environment. In the reported study, the authors find a difference between evaluations of and behaviors in a scented store environment and those in an unscented store environment. Their findings provide guidelines for managers of retail and service outlets concerning the benefits of scenting store environments. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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