Consumer Religiosity and The Importance of Store Attributes  

Oleh:

Mokhlis, Safiek

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 11 no. 1 (Apr. 2008), page 25-46.
Topik: Religion; Religiosity; Store Attributes Consumer Behavior

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: VV5.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Religion is often underestimated in our secular society. Yet. It appears to have a significant effect on consumer behaviour. This study examines the linkage between consumer religiosity and the importance of some salient store attributes. The research data was collected by means of a survey through personal interviews with a structured questionnaire. The results indicated that religiosity had a significant impact on consumers’ evaluation of store attributes. This finding suggests that the degree of religiosity should be considered as a possible determinant of the importance of store attributes. The practical implications of these results were discussed and opportunities for future research were provided.

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