| This study was aimed to find out : (1) The influence of promotional mix (advertising, sales promotion, personel selling and publicity) in increasing the sales of chicken nugget “So Good” brand at PT.Supra Sumber Cipta Makassar, (2) The components of promotional mix that have significant influence in increasing the sales. The research was descriptive and data were gained through observation and interview with customers of chicken nugget “So Good” brand. The data were analyzed by using multiple regression analysis. The result indicated that all promotional mix components had the influence in increasing the sales of chicken nugget “So Good” brand. It was indicated by the Ftest value as 48,626 more higher on Ftable value as 5,19 and the probability significant as 0,000. However publicity and personal selling were the most significant variables for influencing in increasing the sales. They were indicated by the Ttest value and level of significance. |