Selling to the Debt-Averse Consumer  

Oleh:

Janszen, Eric

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 87 no. 7-8 (Jul. 2009), page 113.
Topik: Consumer-oriented Companies; United States; Debts

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.39 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The successful consumer-oriented companies in coming years will be those that can figure out how to make do without the former life of the economic party: the monthly payer. In his heyday, this kind of consumer asked himself not whether he could come up with the whole cost of a vacation or landscaping or a car but whether he could afford the resulting increase in his monthly bills. His answer was invariably yes. He was a creation of the no-money-down and low-interest incentives that proliferated in the FIRE (finance, insurance, real estate) economy over the past 25 years. In his 1939 book Business Cycles, Joseph A. Schumpeter predicted trouble whenever a load of debt was “lightheartedly incurred by people who foresaw nothing but booms,” and he was right. Now that the credit and housing bubbles have collapsed in the United States and around the globe, the era of unbridled, debt-financed consumer spending is over, and the monthly payer is out of action.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali