Understanding the Post-Recession Consumer  

Oleh:

Flatters, Paul ; Willmott, Michael

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 87 no. 7-8 (Jul. 2009), page 106.
Topik: Post-Recession; Consumer; Thriftiness; Desire; Buying Behavior

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.39 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In most developed economies, prerecession consumer behavior was the product of more than 15 years of uninterrupted prosperity. Despite the occasional slowdown, growth was an almost permanent feature, accompanied by low and stable levels of price inflation. Consumers felt the effects directly, as asset values and incomes grew more rapidly than inflation. From 1995 to 2005, real disposable incomes increased by a third in the United States and the UK. Sweden and Denmark saw them rise by a quarter, and even in economies like Japan and Germany, which grew more slowly, they climbed about 10%. That economic landscape had a profound impact on consumers. New appetites emerged, and markets sprang up to serve them. Consumers could afford to be curious about gadgets and technology, shell out for enriching (or just fun) experiences, and indulge themselves with premium products. They could afford to pay extra for socially conscious consumption—while winking at purchases that might not be squeaky clean but that they felt they deserved.

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