MBAs' changing attitudes toward marketing dilemmas: 1981–1987  

Oleh:

Zinkhan, George M. ; Bisesi, Michael ; Saxton, Mary Jane

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 8 no. 12 (Dec. 1989), page 963.
Topik: MBA Students; Attitudes; Ethical Marketing Dilemmas

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study investigates the reactions of 561 MBA students to ethical marketing dilemmas. An analysis is conducted across time to determine how MBA students' attitudes about ethical marketing issues have been changing over the course of the 1980s. The findings show some support for the notion that MBA students in the late 1980s are somewhat less likely to use moral idealism when resolving an ethical dilemma and more likely to justify the decision in terms of its outcomes as compared with their counterparts at the start of the decade.

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