Moral theory and defective tobacco advertising and warnings (the business ethics of Cipollone v. Liggett Group)  

Oleh:

Quinn, John F.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 8 no. 11 (Nov. 1989), page 831.
Topik: Traditional Moral Theory; Tobacco Advertising and Warnings; Rose Cipollone; Liggett Group

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Traditional moral theories help corporate decision-makers understand what position consumers, like Rose Cipollone, in Cipollone vs Liggett Group, will take against cigarette manufacturers who fail to warn of the dangers of smoking, conceal data about addiction and other dangers, from the public, as well as continue to neutralize the warnings on cigarettes by deceptive advertisements.

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