Ecological marketing strategy for Toni yogurts in Switzerland  

Oleh:

Dyllick, Thomas

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 8 no. 8 (Aug. 1989), page 657.
Topik: Ecological Marketing Strategy; Recyclable Glass Containers; Toni Yogurts

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Whoever enters a food store in Switzerland, nowadays, most probably passes by a conspicuous crate for depositing empty glass containers for Toni yogurts. But who actually would know that the story behind the recyclable glass containers is one of the most interesting and informative cases, where one company successfully integrated ecological considerations of society-at-large into their company's marketing strategy, making it eventually a great business success. It is an encouraging story for those who are trying to find ways to include a sense of social responsibility into company policies without calling for more state intervention to bring it about. It is a sobering story at the same time, leaving little doubt, that there are no easy and undisputed solutions for complex and ambiguous problems.

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