Marketing Research and Corporate Litigation... Where Is the Balance of Ethical Justice?  

Oleh:

Smith, Scott M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 3 no. 3 (Aug. 1984), page 185-194.
Topik: Marketing Research; Corporate Litigation; Ethical Justice

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Tampering with the judicial system has long been regarded as an unethical and illegal standard of corporate behavior. Advances in behavioral research have recently, however, skirted the 'letter of the law' by applying consumer research techniques to the sampling unvierse from which prospective jurors are selected. This practice has resulted in an unfair and measurable advantage which offsets any balance of ethics and justice. This article adopts a protagonistic perspective to demonstrate research illustrating jury evaluation techniques. Because the legal system, which is based on jurisprudence, does not have the ability or resources to monitor or regulate these practices, the question must be addressed within the doamin of business ethics. ... Where does the balance of ethical justice lie? Is the sole objective to win and protect the bottom line fo the corporate income statment, or does acode of business ethics apply?

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