The Ethics of Subliminal Communication  

Oleh:

Gratz, J. E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 3 no. 3 (Aug. 1984), page 181-184.
Topik: Subliminal Communication

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Assume that we communicate for the purpose of trying to change a person's behavior either overtly or covertly. As long as this is done in an honest manner, no concern with ethics is involved. But suppose a communication pattern - subliminals - is developed that covertly tries to change our behavior without our consent. Then, concern with ethics is involved. Very little evidence exists to support a definitive quantitative impact of subliminal communication. There is a suggestion, however, that subliminals do in fact manipulate people to do certain things. If this is so, then we have an over-riding issue in ethics - the ultimate invasion of a person's privacy - his mind.

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