Integrity in the Corporation; The Plight of Corporate Product Advocates  

Oleh:

Gowans, Christopher W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 3 no. 1 (Feb. 1984), page 21-28.
Topik: Integrity; Corporation; Plight of Corporate; Product Advocates

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The integrity of corporate product advocates 9advertisers and sales persons) is questionable for the same reason the integrity of lawyers is questionable. In both cases the requirements of a professional role inevitably lead to forms of deveption. However, the integrity of lawyers has been taken to be a more serious issue than the integrity of product advocates. I consider why this is so, and I conclude that we should pay more attention to the integrity issue in the corporate case. In addition, I consider a prallel set of arguments that purport to justify a lack of integrity among product advocates and lawyers respectively. According to these arguments, a great social good is obtained from the institutions, corporate and legal, fo which these persons are essential participants. Against these arguments, I emphasize the overriding importance of integrity, both within institutions and in society at large.

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