Saturday Review's Annual Advertising Awards  

Oleh:

Bennett, James R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 2 no. 2 (May 1983), page 73-78.
Topik: Annual Advertising Awards

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Saturday Review's long, commendable effort to identify corporations willing to promote the general good through their advertising was damaged in 1977 because of procedural changes in the awards. Prior to 1977 the named judges made the important distinction between 'public-service (non-image)' and 'public relations (corporate image)' advertising. But in 1977 the judges were not named and the public service/public relations distinction was eliminated, replaced by the single category of 'public spirited ads'. Most of these ads, however, were not 'public spirited', but were public relations ads. But in 1978 this deception was ended by the empaneling of a new kind of jury, one drawn from the S.I. Newhouse School of Public Communications.

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