Bulemia and anorexia in an advertising context  

Oleh:

Peterson, Robin T.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 6 no. 6 (Aug. 1987), page 495.
Topik: Bulemia; Anorexia; Advertising

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper reports on a survey of college students which was designed to provide insights into associations of advertising with the eating disorders of anorexia nervosa and bulemia. The study involved measuring self image and ideal self image and relating these measures to the incidence of the eating disorders and to advertising and merchandising measures. Based upon the findings, various tentative recommendations were made to advertisers who desire to assist in containing eating disorders through their efforts in the marketplace.

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