The Informative and Persuasive Functions of Advertising: A Moral Appraisal  

Oleh:

Santilli, Paul C.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 2 no. 1 (Feb. 1983), page 27-33.
Topik: Informative; Persuasive Functions; Advertising; Moral Appraisal

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Advertising can be regarded as having two separate functions, one of persuading and one of informing consumers. Against some who claim that persuasive advertising using irrational means is moral as longa s the product or service it represents is good or useful, this paper argues that by denigrating human reason such advertising is always immoral. One the other hand, advertisements which present information in a straightforward and truthful way are always moral no matter what they advertise; indeed, only such advertisements are moral.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali