Scanning Dynamic Competitive Landscapes : A Market - Based and Resource - Based Framework  

Oleh:

Peteraf, Margaret A. ; Bergen, Mark E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 24 no. 10 (Oct. 2003), page 1027-1042.
Topik: FRAMEWORK; competitor identification; resource - based theory; competitive advantage

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Heterogeneity among rivals implies that each firm faces a unique competitive set, despite overlapping market domains. This suggests the utility of a firm - level approach to competitor identification and analysis, particularly under dynamic environmental conditions. We take such an approach in developing a market - based and resource - based framework for scanning complex competitive fields. By facilitating a search for functional similarities among products and resources, the framework reveals relevant commonalities in an otherwise heterogeneous competitive set. Beyond its practical contribution, the paper also advances resource - based theory as a theory of competitive advantage. Most notably, we show that resource substitution conditions not only the sustainability of a competitive advantage must include resource functionality.

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