Strategic Planning Simulation Based On Fuzzy Cognitive Map Knowledge And Dif Ferential Game  

Oleh:

Lee, Kun Chang ; Lee, Won Jun ; Kwon, O Byung ; Han, Jae Ho ; Yu, Pyung II

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Simulation vol. 71 no. 5 (May 1995), page 316-327.
Topik: Fuzzy cognitive map; differential game; strategic planning; knowledge-based simulation
Fulltext: 316.pdf (1.25MB)

Isi artikel

It is very difficult for strategic planning managers to fully understand complex chains of influence process of the changing environment on the performance of implemented strategy. To resolve this kind of problem, this paper presents a mechanism of integrating fuzzy cognitive map knowledge with a strategic planning simulation, where a fuzzy cognitive map (FCM) helps decision makers understand the complex dynamics between a certain strategic goal and related environmental factors. We use a differential game mechanism as a main vehicle of strategic planning simulation so that the FCM knowledge-based simulation can be performed as incorporating time-variant competition. Experiments with a set of numerical examples showed that the performance of the proposed strategic planning simulation mechanism can effectively allow decision makers to build robust strategic planning under time-variant competitive situations, and yield very promising results in terms of performance.

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