Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators  

Oleh:

Murphy, Patrick E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 18 no. 1 (Jan. 1999), page 107.
Topik: Character; Virtue Ethics; International Marketing; Managers; Researchers; Educators
Fulltext: 107.pdf (120.16KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This article examines the applicability of character and virtue ethics to international marketing. The historical background of this field, dimensions of virtue ethics and its relationship to other ethical theories are explained. Five core virtues – integrity, fairness, trust, respect and empathy – are suggested as especially relevant for marketing in a multicultural and multinational context. Implications are drawn for marketing scholars, practitioners and educators.

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