Detail Librarians as Marketing Managers: Applying Marketing Principles to the Management of Library Instruction Programs (in Proceedings of the 90th Annual Conference of Special Libraries Association, Minneapolis, MN, Jun. 5-10, 1999.) Bibliografi Author: Chu, Sam Topik: Marketing Managers--Library Literature; Marketing managers; Librarians; Library instruction; Marketing Bahasa: (EN )     Penerbit: The Hong Kong University of Science and Technology     Tempat Terbit: Kowloon    Tahun Terbit: 1999     Jenis: Papers/Makalah Fulltext: 1999_librarians_managers (2).pdf (331.44KB; 1 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract Librarians were seldom called managers in the past. However, more and more librarians are named managers in the recent decade because librarians make an increasing number of management decisions that have long-lasting effects on libraries these days. This paper focuses on one kind of managers that is rarely discussed in library literature - marketing managers. In particular, the paper explores how librarians responsible for BI (bibliographic instruction), which is also called library instruction or user education, should think and act like marketing managers in business enterprises when planning and managing a library instruction program. The paper examines how BI librarians can make good use of the following ideas of marketing in building a high quality library instruction program: market segmentation, understanding customers' needs, cost and benefit analysis, demand forecasting, promotion, product excellence, and product innovations. A case study approach is taken when discussing the above ideas. Various examples of BI "products" at the Hong Kong University of Science and Technology (HKUST) Library will be used including "Library Instruction for Freshmen", "Library Classes for Undergraduate Finance Courses", and "Library Research Workshops for Engineering Final Year Projects". The process of BI and the training of BI instructors are also covered. The paper ends with a discussion of the relationship between the success of a BI program and the image of a library and its librarians. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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