A Content Analysis of Men and Women in Canadian Consumer Magazine Advertising: Today's Portrayal, Yesterday's Image?  

Oleh:

Zhou, Nan ; Chen, Mervin Y. T.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 16 no. 5 (Apr. 1997), page 485-495.
Topik: Content Analysis; Canadian Consumer Magazine Advertising; Potrayal

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.28 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Although Canadian consumer magazine advertising still portrayed men more favourably in 1990, its portrayal of women was more positive than before. Advertising faces the dilemma as both a selling tool and a means of social communication. Advertisers have a social responsibility as corporate citizens in ensuring that advertising reflects the continuing improvement of women's socioeconomic status and power.

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