Corporate Image: Employee Reactions and Implications for Managing Corporate Social Performance  

Oleh:

Riordan, Christine M. ; Gatewood, Robert D. ; Bill, Jodi Barnes

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 16 no. 4 (Mar. 1997), page 401.
Topik: Corporate Image; Employee Reactions; Employee Implications; Corporate Social Performance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.28 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Corporate image is a function of organizational signals which determine the perceptions of various stakeholders regarding the actions of an organization. Because of its relationship to the actions of an organization, image has been studied as an indicator of the social performance of the organization. Recent research has determined that social performance has direct effects on the behaviors and attitudes of the organization's employees. To better understand these effects, this study develops and empirically tests a model which links corporate leaders' actions, employees' perceptions of corporate image, and the employees' level of association with the organization. The effects of managing the social environment of an organization on its employees' perceptions of image, attitudes, and intended behaviors are discussed.

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