Mobile network operators (MNO) everywhere are looking to maximize their profitability by offering new services. In developed economies where mature markets are reaching the saturation point for subscribers, operators are looking to a new generation of multimedia services to generate additional revenues from their existing customer base. In developing markets, rapid growth is creating not only vast pools of new subscribers but also the possibility of a new paradigm for mobile communications where users on the go and without a PC can access Internet services any time, from any place over their mobile phones. Nobody knows which services will become the killer apps in nextgeneration networks, but what’s certain is that user expectations are rising for both the types of services offered and the quality of those services. Operators need to find the right mix of services and deliver them as efficiently as possible.
This brief looks at next-generation mobile multimedia services in terms of their content and network resource requirements and proposes the Extended Adaptive Multi-Rate Wideband audio codec (AMR-WB+) as a key enabler for delivering these services with great quality and efficiency. Recently standardized by the 3rd Generation Partnership Project international standardization body (3GPP), AMR WB+ is the state of the art in high-fidelity audio compression technology, providing top-quality mono and stereo sound for the full range of multimedia services. Deploying AMR-WB+ in their networks will help operators deliver new multimedia services with unmatchable quality and reliability while using network resources with maximum efficiency. |