An Empirical Investigation of International Marketing Ethics: Problems Encountered by Australian Firms  

Oleh:

Armstrong, Robert W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 11 no. 3 (Mar. 1992), page 161-172.
Topik: Empirical Investigation; International Marketing Ethics; Problems Encountered; Australian Firms

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study identifies and categorises ethical problems in terms of frequency of occurrence and importance to a sample of Australian international business managers. The study determined that the most frequently cited ethical problem is gifts/favours/entertainment and that this problem may be related to the culture where the international business is being conducted. The most important ethical problem is large-scale bribery. Whent he requency of occurrence and importance means are compared in a scatter plot, cultural differences, pricing practices and questionable commmissions were catagorised in the high frequency/high importance quadrant. The Australian general managers stated that managerial action will be taken to control unethical behavior among their international marketing managers. It was conjectured that managers were not as firm in their attitutdes concerning the necessity to compromise one's ethics to succeed in international business.

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