Commentary on "Social Responsibility and the Marketing Educator: A Discussion Document"  

Oleh:

Kurtz, D. L.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 19 no. 2 (Apr. 1999), page 207-209.
Topik: Social Responsibility; Marketing Educator

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The Academy of Marketing Science (AMS) is to be congratulated on its effors to develop a code of ethics for marketing educators. M. Joseph Sirgy of Virginia Tech, the author of the document reported here, has invested considerable time and effort in this endeavor. His work is quite commendable.

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