Ethical Standards in Advertising: A Worldwide Perspective  

Oleh:

Arruda, Maria Cecilia Countinho de ; Arruda, Marcelo Leme de

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 19 no. 2 (Apr. 1999), page 159-169.
Topik: Ethical Standards; Worldwide Perspective

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution.

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