The Ethics of Political Marketing Practices, The Rhetorical Perspective  

Oleh:

Banker, Steve

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 11 no. 11 (Nov. 1992), page 843-848.
Topik: Political Marketing Practices; Rhetorical Perspective

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Negative "attack ads" used in political compaigns have been attacked as being unethical because they contribute to voter cynicism and apathy and as being manipulative. From a thetorical perspective these advertisments serve a positive societal function by creating alternative rhetorical visions that can contribute to the marketplace of ideas.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali